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ISSN Electrónico: 2631–2905
APLICACIÓN DE TALLERES DE COMERCIO PARA
MEJORAR LAS HABILIDADES ORALES EN EL IDIOMA
INGLÉS PARA EL ECOTURISMO EN LA AMAZONÍA
APPLYING TRADING WORKSHOPS FOR IMPROVING THE
ORAL SKILL IN THE ENGLISH LANGUAGE FOR THE AMAZON
ECOTOURISM
Recibido: 12/09/2024 - Aceptado: 05/06/2025
Brayan Johao Huaca Franco
Docente de Inglés en la Unidad Educativa Cascales
Sucumbios - Ecuador
Licenciado en Ciencias de la Educación Mención Inglés
Universidad Técnica Particular de Loja
brayan_huaca@hotmail.com
https://orcid.org/0009-0001-1087-2115
Jacqueline Elizabeth López López
Docente de la Universidad BolivarianadelEcuador
Durán - Ecuador
Master in Teaching English as a Foreign Language
Universidad de JAEN
jelopezl@ube.edu.ec
https://orcid.org/0000-0002-1765-8103
221
APLICACIÓN DE TALLERES DE COMERCIO
PARA MEJORAR LAS HABILIDADES
ORALES EN EL IDIOMA INGLÉS PARA EL
ECOTURISMO EN LA AMAZONÍA
Huaca, B., López, J., & Tenesaca, J. (Julio - diciembre 2025). Aplicación de talleres de comercio para mejorar las habilidades orales en el idioma inglés para el ecoturismo en
la Amazonía. Sathiri, 20 (2),220 – 231. https://doi.org/10.32645/13906925.1403
Josue Reinaldo Bonilla Tenesaca
Docente de la Universidad BolivarianadelEcuador
Durán - Ecuador
Doctor en Ciencias Pedagógicas
Universidad del Oriente
jrbonillat@ubedu.ec
0000-0002-6748-2345
Cómo citar este artículo:
Huaca, B., López, J., & Tenesaca, J. (Julio – diciembre 2025). Aplicación de talleres
de comercio para mejorar las habilidades orales en el idioma inglés
para el ecoturismo en la Amazonía. Sathiri, 20 (2),220 – 231. https://doi.
org/10.32645/13906925.1403
222
Huaca, B., López, J., & Tenesaca, J. (Julio - diciembre 2025). Aplicación de talleres de comercio para mejorar las habilidades orales en el idioma inglés para el ecoturismo en
la Amazonía. Sathiri, 20 (2),220 – 231. https://doi.org/10.32645/13906925.1403
ISSN Electrónico: 2631–2905
Resumen
Esta investigación abordó las barreras lingüísticas enfrentadas por los proveedores de ecoturismo
en Cascales, Sucumbíos, con un enfoque en mejorar sus habilidades de comunicación en inglés.
El estudio evaluó si talleres especícos podrían mejorar estas habilidades, aumentando la
satisfacción de los turistas y generando mayores benecios económicos y educativos. Se utilizó una
metodología cuasi-experimental, que incluyó encuestas antes y después de los talleres, entrevistas
y discusiones en grupos focales con una muestra de 14 proveedores locales seleccionados por su
dominio básico del inglés. Los resultados revelaron que, aunque algunos proveedores mostraron
conanza en sus habilidades de comunicación en inglés, hubo una variabilidad considerable en su
ecacia. Especícamente, el 21% de los participantes informaron dicultades para comunicarse
efectivamente con los turistas, y muchos enfrentaron desafíos signicativos relacionados con la
entonación, pronunciación y uidez. Aunque los participantes mostraron un alto nivel de interés
en los talleres de formación y demostraron disposición para buscar retroalimentación, su atención
inconsistente a la mejora de las habilidades orales limitó el impacto general de la formación. El
estudio concluyó que los programas de formación existentes no abordaron completamente
las necesidades especícas del sector de ecoturismo de la región. Se recomienda que futuras
investigaciones exploren los impactos longitudinales de las intervenciones de formación, consideren
factores culturales y contextuales que inuyen en el aprendizaje de idiomas y examinen métodos
alternativos para la mejora del lenguaje. Esto contribuiría a un modelo de ecoturismo más exitoso y
sostenible en Cascales
Palabras clave: Ecoturismo, Habilidades de Comunicación, Talleres de Capacitación.
Abstract
This research addressed the linguistic barriers faced by ecotourism providers in Cascales,
Sucumbíos, with a focus on improving their English communication skills. The study evaluated
whether specic workshops could improve these skills, thereby increasing tourist satisfaction and
generating greater economic and educational benets. A quasi-experimental methodology was
used, which included pre- and post-workshop surveys, interviews, and focus group discussions with
a sample of 14 local providers selected for their basic prociency in English. The results revealed
that, while some providers showed condence in their English communication skills, there was
considerable variability in their eectiveness. Specically, 21% of participants reported diculties
in eectively communicating with tourists, and many-faced signicant challenges related to
intonation, pronunciation, and uency. Although participants showed a high level of interest in the
training workshops and were willing to seek feedback, their inconsistent focus on improving oral
skills limited the overall impact of the training. The study concluded that existing training programs
did not fully address the specic needs of the region’s ecotourism sector. It is recommended that
future research explore the longitudinal impacts of training interventions, consider cultural and
contextual factors that inuence language learning, and examine alternative methods for improving
language skills. This would contribute to a more successful and sustainable ecotourism model in
Cascales.
Keywords: Ecotourism. Communication Skills. Training Workshops
223
APLICACIÓN DE TALLERES DE COMERCIO
PARA MEJORAR LAS HABILIDADES
ORALES EN EL IDIOMA INGLÉS PARA EL
ECOTURISMO EN LA AMAZONÍA
Huaca, B., López, J., & Tenesaca, J. (Julio - diciembre 2025). Aplicación de talleres de comercio para mejorar las habilidades orales en el idioma inglés para el ecoturismo en
la Amazonía. Sathiri, 20 (2),220 – 231. https://doi.org/10.32645/13906925.1403
Introduction
This research arises from the need to address a critical issue in the ecotourism sector in the canton
of Cascales, province of Sucumbíos. This region is known for its extraordinary biodiversity and
unique ecotourism opportunities that attract tourists from all over the world. However, despite
the enormous tourism potential, local ecotourism providers face a signicant challenge: the
language barrier. According to Lapo (2023), the lack of oral communication skills in English has
become an obstacle that prevents guides, tour operators, and other local providers from eectively
communicating with international tourists. This not only aects the quality of the tourist experience
but also limits the economic benets these activities could generate for local communities. The
language barrier creates misunderstandings, reduces visitor satisfaction, and decreases the
potential to attract tourists from broader and more diverse markets.
Moreover, the ability to communicate in English is crucial for conveying knowledge about
local biodiversity, sustainable practices, and the importance of environmental conservation. Without
eective communication, tourists cannot gain a complete understanding of the ecological and
cultural value of the region, which in turn diminishes their appreciation and support for conservation
initiatives. The central question addressed by this research is whether the implementation of
training workshops focused on improving oral communication skills in English can enhance the
communication abilities of local ecotourism providers. This improvement is expected to increase
tourist satisfaction, generate economic benets for local communities, and facilitate more eective
environmental education.
In the canton of Cascales, ecotourism is a primary source of income and a key strategy for
promoting environmental conservation. However, the eectiveness of this sector is compromised by
the language barrier. Many tourists who visit the region speak English, which presents a considerable
challenge for local providers who often lack solid oral communication skills in this language. This
situation can diminish the quality of the tourist experience and limit the economic income derived
from tourism. Ecotourism in Cascales has the potential to be a powerful tool for sustainable
development. By oering authentic experiences in a unique natural setting, it can generate income
that not only supports local communities but also funds conservation and environmental protection
eorts. However, the language barrier signicantly limits these opportunities. Tour guides, lodging
operators, and other service providers who cannot communicate eectively in English face
diculties in conveying crucial information about local ora, fauna, and sustainability practices
(Montoya, 2022).
Luna et al. (2022) state that this lack of uent communication not only aects tourist
satisfaction, as they may feel frustrated by not being able to fully interact with their hosts but also
prevents these visitors from fully understanding and appreciating the ecological and cultural value
of the region. The inability to adequately explain the importance of conservation and the specics of
the Amazonian ecosystem can lead to lower tourist valuation and support for conservation initiatives.
Additionally, tourists who do not have a positive experience due to communication barriers are
less likely to recommend the destination to others or return in the future, which negatively aects
sector growth. This dynamic creates a cycle where development and conservation opportunities
are reduced by the lack of linguistic skills among local providers.
Furthermore, competition with other global ecotourism destinations, where providers
can communicate in multiple languages, puts the canton of Cascales at a disadvantage. Tourists
may choose destinations where they feel more comfortable and understood, diverting potential
income to other areas. Addressing this language barrier is essential to maximizing the benets of
ecotourism in Cascales. Implementing English training programs for local tourism service providers
can signicantly improve the quality of the visitor experience and, consequently, increase tourism-
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Huaca, B., López, J., & Tenesaca, J. (Julio - diciembre 2025). Aplicación de talleres de comercio para mejorar las habilidades orales en el idioma inglés para el ecoturismo en
la Amazonía. Sathiri, 20 (2),220 – 231. https://doi.org/10.32645/13906925.1403
ISSN Electrónico: 2631–2905
derived income. Training should not only focus on basic language skills but also on terminology
specic to ecology, conservation, and the cultural particularities of the region.
This study is crucial because it addresses a signicant gap in current ecotourism practices.
Improving communication skills in English will not only benet the tourist experience and economic
income but also empower local communities with transferable skills to other sectors. Moreover,
eective communication is fundamental for promoting education and environmental advocacy.
Local guides play a vital role in raising awareness about conservation eorts and the ecological
importance of Cascales. The ability to communicate in English will enable them to convey critical
environmental messages more clearly and persuasively to a global audience. By doing so, they can
more eectively explain the region’s unique biodiversity, the threats it faces, and the necessary
actions for its preservation.
Improving English prociency will also allow local providers to access more resources and
international training opportunities, collaborations, and professional networks. This will contribute
to their continuous professional development and the improvement of the quality of services oered.
Additionally, better English communication will facilitate participation in international conferences,
seminars, and workshops, where they can share experiences and learn from successful practices in
other parts of the world. This approach will not only increase the competitiveness of ecotourism in
the canton of Cascales but also promote greater inclusion and equity by providing local community
members with the opportunity to interact with people from diverse cultures and backgrounds.
Exposure to dierent perspectives and knowledge can enrich understanding of environmental
issues and foster a sense of global solidarity in the ght for Amazonian conservation.
Finally, based on the above, the objective of this research is that training workshops in oral
communication skills in English will signicantly improve the ability of local ecotourism providers
to interact with tourists. This, in turn, will increase tourist satisfaction, generate greater economic
benets, and strengthen environmental education and advocacy eorts. This will be achieved
by evaluating the improvement in oral communication skills in English among local ecotourism
providers as a result of the training workshops, analyzing the impact of these improved skills on
tourist satisfaction and the overall visitor experience in the canton of Cascales, and identifying and
addressing the specic diculties faced by local ecotourism providers in acquiring and applying
these skills.
Method
This study is classied as applied and quasi-experimental. It is considered applied because it
seeks to provide practical solutions to a specic issue within the ecotourism sector in the canton
of Cascales, located in the Sucumbíos province, by implementing English training workshops
aimed at strengthening oral communication skills among local service providers. At the same
time, the research employs a quasi-experimental design, as it includes a structured intervention
and measures its eects on variables such as communicative competence in English, tourist
satisfaction, and economic benets, but without the presence of a randomized control group. This
methodological approach aligns with the perspectives of Flores et al. (2020) and Hernández and
Rodríguez (2020), who describe quasi-experimental research as a means to evaluate interventions
in real-world settings where randomization is not feasible.
The methodology follows a mixed-methods approach, integrating both quantitative and
qualitative strategies to gather and analyze data. This combination allows for a more comprehensive
understanding of the impact of the intervention, balancing measurable indicators with contextual
insights, as supported by Creswell and Plano Clark’s work on mixed methods research. The study
population consists of ecotourism service providers from Cascales, including tour guides, lodge
personnel, and local artisans. A sample of 14 participants will be selected in coordination with the
225
APLICACIÓN DE TALLERES DE COMERCIO
PARA MEJORAR LAS HABILIDADES
ORALES EN EL IDIOMA INGLÉS PARA EL
ECOTURISMO EN LA AMAZONÍA
Huaca, B., López, J., & Tenesaca, J. (Julio - diciembre 2025). Aplicación de talleres de comercio para mejorar las habilidades orales en el idioma inglés para el ecoturismo en
la Amazonía. Sathiri, 20 (2),220 – 231. https://doi.org/10.32645/13906925.1403
Tsampi Etze Muyu Artisans Association. Participants will be chosen based on their active role in
ecotourism and a basic level of English prociency (A1 according to the CEFR), identifying them as
beneciaries in need of language development.
The intervention will take place at the Tsampi Etze Muyu Cultural Center, which serves as
a representative location for cultural tourism and community-based initiatives. The training will be
structured around the principles of the Communicative Language Teaching (CLT) approach, which
prioritizes real-life interaction and language use in authentic contexts. This approach is particularly
eective in tourism-related scenarios, as demonstrated in studies such as those by Hong et al.
(2022), Islam and Stapa (2021), and Montoya (2022), which highlight the value of communicative
and task-based strategies for improving speaking skills in learners of English as a foreign language.
Quantitative data will be collected through pre- and post-intervention surveys designed to
assess the development of oral English skills. The data will be analyzed using descriptive statistics,
such as mean and standard deviation, as well as comparative methods, including non-parametric
tests like the Wilcoxon signed-rank test, which is appropriate for small, non-randomized samples. In
addition, qualitative data will be collected through semi-structured interviews with service providers,
tourists, and members of the local community, as well as through focus groups with workshop
participants. This information will be analyzed thematically using coding techniques aligned with
Braun and Clarke’s thematic analysis framework, enabling the identication of recurring perceptions
and experiences related to the training process.
The training sessions will be supported by various pedagogical and technological
materials. These include English learning resources tailored to the A1 level and contextualized to
tourism scenarios, bilingual study guides with listening and speaking exercises, and audiovisual
materials that simulate real tourism interactions. Digital tools such as language learning platforms
(e.g., Duolingo for Schools and British Council beginner resources) will also be used to support
autonomous learning. Furthermore, equipment like speakers, recorders, and projectors will facilitate
interactive activities, feedback sessions, and performance evaluation. The integration of these
tools is consistent with recent ndings on the role of mobile and digital technologies in enhancing
communicative competence, as discussed by Ngu et al. (2021) and Lapo (2023), who emphasize the
relevance of such tools in language acquisition for professional purposes.
Finally, the research acknowledges the contribution of ecotourism to the economic
development of Amazonian communities. Strengthening English language skills among service
providers is viewed as a key strategy for improving visitor experience and fostering inclusive local
development, as highlighted by Luna, Pilataxi, and Jiménez (2022), whose research supports the
link between ecotourism and sustainable economic growth.
Findings
In the context of the ongoing eorts to enhance English communication skills among local ecotourism
providers in the canton of Cascales, Sucumbíos, it is crucial to assess both the challenges faced
and the eectiveness of recent training initiatives. The following survey results shed light on key
aspects related to English language use in the Amazon ecotourism setting, focusing specically on
providers’ experiences and perceptions.
The survey includes a series of questions designed to explore various dimensions of
communication challenges and the impact of training workshops on improving English prociency.
We seek to understand how frequently providers feel nervous during English conversations, how
often they miss opportunities to practice their English skills, their commitment to improving uency,
their hesitation in engaging with native speakers, and their overall condence in speaking English
within the ecotourism context.
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Huaca, B., López, J., & Tenesaca, J. (Julio - diciembre 2025). Aplicación de talleres de comercio para mejorar las habilidades orales en el idioma inglés para el ecoturismo en
la Amazonía. Sathiri, 20 (2),220 – 231. https://doi.org/10.32645/13906925.1403
ISSN Electrónico: 2631–2905
These questions are aimed at capturing a comprehensive view of the current state of
English communication among local providers. By analyzing responses to these questions, we can
gain valuable insights into the eectiveness of the training workshops and identify areas where
additional support may be needed. The results will provide a clearer understanding of how well the
training programs are addressing the language barriers and contributing to the enhancement of
communication skills crucial for delivering high-quality ecotourism experiences.
In the subsequent sections, we will present the detailed ndings from the survey, highlighting
the key trends and implications for improving English communication skills among ecotourism
providers.
Table 1.
Results of Perception and Attitudes Towards English Communication in Trading Workshops
Aspect
Frecuency
Always Usually Sometimes Rarely Never
Self-perceived condence in oral
English communication skills
64,29% 21% 14% - -
Taking advantage of opportunities to
improve one's English-speaking skills
21% 21% 57% - -
Eort to improve one's uency in
English
14% 14% 36% 7% 29%
Condence to interact with natives 64% - 14% 21% -
Interest in workshops to improve
English skills
57% 14% 7% - 21%
The majority of respondents (64.29%) perceive themselves as highly condent in their
oral English communication skills, especially in the context of ecotourism. However, this positive
perception contrasts with the low percentage of participants who always take advantage of
opportunities to improve their English (21%) and the minimal constant eort to enhance uency
(14%). The lack of active eort, with 29% never making an eort to improve, suggests a discrepancy
between self-perceived condence and actual action. Despite feeling condent interacting with
native speakers (64% Always), some participants still do not feel completely comfortable (21%
Rarely). Interest in English training workshops is high, with 57% showing consistent interest,
although 21% are not interested, which could impact the eectiveness of training programs if they
are not tailored to meet the needs of all participants. This analysis reveals that while condence in
English communication is high, the lack of ongoing eort and uneven interest in training may limit
the actual development of English skills among local ecotourism providers.
These ndings align with some studies in the eld but also diverge in important ways.
For instance, research by Luna et al. (2022) highlights a similar gap between perceived and
actual communication abilities, indicating that while individuals may feel condent, their actual
communication practices and skills often fall short. Montoya (2022) supports the notion that
language barriers impact the eectiveness of ecotourism providers, yet the current study reveals a
more nuanced issue where the lack of ongoing eort to improve language skills signicantly aects
actual performance.
227
APLICACIÓN DE TALLERES DE COMERCIO
PARA MEJORAR LAS HABILIDADES
ORALES EN EL IDIOMA INGLÉS PARA EL
ECOTURISMO EN LA AMAZONÍA
Huaca, B., López, J., & Tenesaca, J. (Julio - diciembre 2025). Aplicación de talleres de comercio para mejorar las habilidades orales en el idioma inglés para el ecoturismo en
la Amazonía. Sathiri, 20 (2),220 – 231. https://doi.org/10.32645/13906925.1403
Future research should focus on several key areas. Firstly, it would be benecial to explore
the specic barriers that prevent ecotourism providers from actively engaging in language
improvement eorts. Understanding these barriers could lead to more targeted and eective
training interventions. Secondly, longitudinal studies could examine how sustained training impacts
both condence and actual communication skills over time. Additionally, investigating the role
of cultural and contextual factors in shaping language learning experiences would oer valuable
insights into how to better support local providers in diverse ecotourism settings.
In a broader context, these ndings underscore the importance of aligning self-perception
with actual language skills and eorts. They highlight a critical need for practical, ongoing support
and training that addresses not only language acquisition but also the motivation and strategies
necessary for eective communication. This research prompts a call to action for designing
more eective language programs and exploring innovative approaches to language learning in
ecotourism and similar elds. By addressing these gaps, future studies can contribute to enhancing
the overall quality of communication in ecotourism and fostering better interactions between local
providers and international tourists.
Table 2.
Results of Key Aspects in Oral English Skills
Aspect
Frecuency
Always Usually Sometimes Rarely Never
Ability to communicate eectively
with tourists
36% 14% 21% 7% 21%
Attention to oral English skills
- 43% 21% - 36%
Diculty in managing the correct
intonation in English
43% 7% 7% 7% 36%
Challenges in pronunciation and
uency
86% 14% - - -
Tendency to seek feedback on their
oral English skills
36% 14% 50% - -
The results presented in Table 2 oer a complex view of oral English skills among ecotourism
providers in the Amazon. Although 36% of participants report that they can always communicate
eectively with tourists, 21% indicate that they never achieve this, revealing notable variability in
communication competence. This disparity contrasts with Hernández & Rodríguez, (2020), who
argue that ongoing, specialized training can lead to more uniform communication competence.
This nding suggests that current training may not be adequately tailored to the specic needs of
ecotourism in the region. The most critical issue appears in the area of pronunciation and uency,
where 86% of participants report constant challenges. This supports Hong et al. (2022), who
emphasize the diculty of achieving proper pronunciation and uency without explicit phonological
training. On a more positive note, 86% of participants actively seek feedback (36% always, 50%
sometimes), indicating a strong foundation for continuous improvement through reective practice.
Regarding attention to oral skills, 43% of participants report that they usually pay attention,
while 36% never do. This pattern reects a lack of consistency in focusing on language skill
228
Huaca, B., López, J., & Tenesaca, J. (Julio - diciembre 2025). Aplicación de talleres de comercio para mejorar las habilidades orales en el idioma inglés para el ecoturismo en
la Amazonía. Sathiri, 20 (2),220 – 231. https://doi.org/10.32645/13906925.1403
ISSN Electrónico: 2631–2905
improvement, something Ngu et al, (2021) considers essential for eective second language
development. The lack of ongoing attention may limit participants’ ability to improve their oral skills,
directly impacting their ability to communicate with tourists. For intonation, 43% of participants
face signicant diculties in managing it correctly, while 36% never experience this issue. This
aligns with Islam & Stapa, (2021), who notes that intonation is one of the most challenging aspects to
master in a second language. The high diculty in this area highlights the need for more specialized
training approaches that specically address these challenges.
Additionally, 86% of participants report persistent issues with pronunciation and uency.
This result supports Hong et al, (2022), who states that pronunciation and uency are particularly
dicult areas to achieve in second language learning. The high proportion of diculties in these
areas indicates that educational interventions should focus intensely on improving pronunciation
and uency to support eective communication in the ecotourism context. On the other hand,
50% of participants show a strong tendency to seek feedback on their oral skills, while 36% always
seek feedback. This behavior is consistent with Lapo, (2023), who highlight that feedback is crucial
for learning and skill improvement. The willingness to receive feedback may be a key factor in the
continuous improvement of oral skills.
In summary, while there is notable eort by participants to seek feedback and pay attention
to oral skills, the results indicate persistent challenges in critical areas such as pronunciation, uency,
and intonation. Addressing these issues requires providing training tailored to the specic needs of
ecotourism and fostering a culture of continuous feedback. This approach will not only enhance
communication with tourists but also potentially increase economic and educational benets for
local communities, thus supporting a more eective and sustainable ecotourism model. These
ndings directly respond to the initial objectives of the study. Regarding the assessment of current
English communication skills, the data reveal a noticeable gap between participants’ condence and
their actual language performance, which underscores the need for more structured and context-
specic training. In terms of evaluating the eectiveness of training workshops, although there
is evident interest and a certain level of participation, the results indicate that existing programs
are not eectively addressing crucial areas such as pronunciation, intonation, and uency. Finally,
when examining the factors that inuence English learning among ecotourism providers, the
study identies key issues like the lack of sustained eort, inconsistent engagement with practice
opportunities, and limited motivation, all of which signicantly aect learning outcomes. Concerning
the assessment of current English communication skills, the ndings point to a discrepancy
between participants’ self-condence and their actual performance, highlighting the need for
more structured and context-relevant training. Regarding the eectiveness of training workshops,
although there is evident interest and a certain degree of participation, the data suggest that existing
programs fall short in adequately addressing essential areas such as pronunciation, intonation, and
uency. Lastly, in identifying the factors that aect English learning among ecotourism providers,
the study reveals several inuential elements, including a lack of consistent eort, irregular practice
habits, and low levels of motivation, all of which signicantly impact learning outcomes.
Conclusions
The research reveals important insights into the state of English communication skills among
ecotourism providers in Cascales, Sucumbíos. While some providers express condence in their
ability to interact with tourists, the ndings show a notable disparity in actual communicative
competence, with 21% of participants struggling to communicate eectively. This inconsistency
suggests that existing training initiatives are not suciently tailored to the specic linguistic and
professional demands of the region’s ecotourism industry.
229
APLICACIÓN DE TALLERES DE COMERCIO
PARA MEJORAR LAS HABILIDADES
ORALES EN EL IDIOMA INGLÉS PARA EL
ECOTURISMO EN LA AMAZONÍA
Huaca, B., López, J., & Tenesaca, J. (Julio - diciembre 2025). Aplicación de talleres de comercio para mejorar las habilidades orales en el idioma inglés para el ecoturismo en
la Amazonía. Sathiri, 20 (2),220 – 231. https://doi.org/10.32645/13906925.1403
A closer look at language habits reveals that attention to developing oral communication
skills remains uneven. Although 43% of respondents report paying regular attention to improving
these skills, a signicant 36% admit to doing so only rarely. This mismatch between perceived eort
and consistent practice limits progress and reects the need for more structured and engaging
training approaches. Moreover, persistent challenges with pronunciation and uency—reported by
86% of participants—and diculties with intonation noted by 43% further reinforce the urgency
of targeted pedagogical interventions. These patterns are consistent with broader research in
language acquisition, which emphasizes the need for focused instruction in these key areas to
achieve communicative competence. Encouragingly, many participants demonstrate a proactive
attitude toward improvement, with a large number actively seeking feedback on their performance.
This openness presents a valuable opportunity: integrating systematic and constructive feedback
mechanisms into future training programs could signicantly enhance learning outcomes.
Ultimately, addressing these communication barriers through well-designed, context-
specic training programs is essential. Doing so not only has the potential to elevate the quality
of service provided to international tourists but also to strengthen the local economy, promote
environmental awareness, and reinforce conservation eorts. By empowering ecotourism
providers with the language skills necessary to fully engage with visitors, Cascales can develop a
more sustainable, impactful, and competitive ecotourism mod
Recommendations
Future research should focus on several key areas. First, longitudinal studies are needed to evaluate
the long-term impacts of English language training on ecotourism providers. These studies would
help determine if improved communication skills result in sustained benets for tourist satisfaction,
economic growth, and environmental advocacy. Additionally, exploring how cultural and contextual
factors inuence the acquisition and application of English skills could lead to more culturally
tailored training programs. Comparative research between providers in Cascales and those in other
ecotourism destinations could identify successful strategies and practices that might be adapted
to improve communication skills across dierent regions.
Investigating the role of technology in language learning, such as through apps, virtual reality,
and online platforms, could oer innovative solutions to overcoming language barriers. It would also
be valuable to examine how involvement in professional networks and international collaborations
aects language skill development, as global connections might facilitate the exchange of best
practices and enhance skill acquisition. Furthermore, studying the eectiveness of dierent
feedback mechanisms, whether peer reviews, expert evaluations, or self-assessments—could
provide insights into the most eective methods for improving language prociency.
Alternative approaches to tackling the problem might include developing community-
based training programs that engage both local providers and tourists, creating immersive learning
experiences directly related to ecotourism needs. Incorporating ecotourism-specic content into
English courses would make training more relevant and practical. Collaborating with language
experts and educational institutions to design specialized training programs could also bring valuable
resources and innovative teaching methods to address specic communication challenges.
Overall, this research underscores the critical role of eective communication in ecotourism.
Addressing language barriers can signicantly enhance tourist experiences, boost local economies,
and support conservation eorts. Continued exploration in this eld promises to improve training
programs, foster international collaboration, and advance best practices in ecotourism. Engaging
with these recommendations will deepen the understanding of how communication skills inuence
tourism and conservation, ultimately contributing to more eective and sustainable practices in the
industry.
230
Huaca, B., López, J., & Tenesaca, J. (Julio - diciembre 2025). Aplicación de talleres de comercio para mejorar las habilidades orales en el idioma inglés para el ecoturismo en
la Amazonía. Sathiri, 20 (2),220 – 231. https://doi.org/10.32645/13906925.1403
ISSN Electrónico: 2631–2905
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APLICACIÓN DE TALLERES DE COMERCIO
PARA MEJORAR LAS HABILIDADES
ORALES EN EL IDIOMA INGLÉS PARA EL
ECOTURISMO EN LA AMAZONÍA
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